The Un-Marketing of IT - The Survey Results Wed 29 Oct 08
In my last post, I discussed the issue of IT restricting the use of the very technology we provide and how this is received by our user community. I suggested that the limits we impose has an "un-marketing" effect that undermines our efforts to promote IT as a strategic partner. Although these limitations may be necessary for a number of valid reasons, they can create a very negative perception of IT. As the old saying goes, "Perception Is Reality," or at least, a user's perception is his reality.
I also suggested a few things we can do to improve that perception. In addition, I included a survey to get your thoughts on the subject. I thought I'd review the results of the survey to see what they may indicate.
The survey results are as of Oct. 25. Each question received between 230 and 275 "yes" or "no" responses. I had suspected that IT providers might have a distinctly different view of the issues than consumers do. We received fewer responses to this question than others due to a software glitch, but in general the people who answered the survey seem divided pretty equally between IT providers and consumers--suggesting that both groups have similar views on these questions. Thank you if you took part in the survey--and if you haven't voted yet, please click here.
Now for the results:
1. Do you believe IT unnecessarily limits the use of the technologies it delivers?
Yes 74%, No 26%
By an overwhelming response, it is clear that you think companies limit the use of technology unnecessarily. That is not to say there isn't a good reason, but rather most of you don't believe, or are not aware, there is a good reason. This is a subtle but important difference.
2. Does IT limiting the use of technology create a poor impression of IT?
Yes 87%, No 13%
By a ratio of more than 6 to 1, people feel that limiting technology use leads to a poor impression of IT. It is interesting to note that the same proportion of IT providers and IT consumers agreed on this. Clearly, our approach does un-market IT, and IT might be its own worst enemy.
The next 3 questions dealt with how we deal (or perhaps do not deal) with the impact of these technology limitations.