« Responsible Twittering | Main | Interesting and Useful Links »

Blogs are dead (or, are dying). Or are they? Wed 12 Aug 09

Blog_for_sale_john_weise My friend Jason Alba who owns JibberJobber (by the way a great career management tool) recently sent out a newsletter and asked the question "…let me know what you think about the following phrase: "Blogs are dead (or, are dying)."  Could blogs become obsolete?  On one side people say that Twitter and such will make them obsolete... on the other side there are too many blogs, and many of them plain junk. What do YOU, as a blogger, think?"

A great question and one I couldn't help but comment on. In one sense, I do think blogs are dying but in the same sense all other forms of communicating ideas are "dying".  Let me explain my reasoning.

Over time our methods of communication have increased. With some obvious omissions look at the following progression of communication technologies

  1. Grunts and finger pointing
  2. Language
  3. Written language
  4. Books
  5. Telegraph
  6. Telephone
  7. Television network news
  8. CNN
  9. Websites
  10. Blogs
  11. Twitter

Each of these was at one time the cutting edge communication technology and it significantly impacted the previous listing as a significant way of communicating.  Some would say many of these "killed" its predecessor technology and in some cases it did.  

What each of these technologies did was to further segment the market of communication technologies into smaller more defined niches.  In the beginning grunting and finger pointing had 100% market share so to speak (pun intended).  The development of language created a niche (albeit a large niche) application where it was more useful than simple grunting.  Thus language took a large portion of market share away from grunting although grunting as a communications technology is certainly not dead.

Likewise, blogging with its attributes carved out a niche where it is an appropriate communications technology and took share away from other technologies, traditional websites for example.

Twitter now offers a method for personal communication over the web that offer different characteristics than blogging such as short messages only, no technical skills needed, no site to manage etc. that will take away people that want those attributes.  So in this sense because blogging may be losing market share you could call it dying.

At the same time as its niche becomes more narrowly defined I would have to say blogging is alive and well. Thriving, actually. As the market it serves becomes more narrowly focused on the type of communication it provides well those that desire this form of communication become more enthusiastic about it.

To paraphrase Bill Clinton, I guess it depends on what the definition of dying is. For me it's alive and well. For others it might be dying.

What do you think?

"Blog for Sale or Lease"photo by John Weise (be sure to read the comment on the photo)

If this topic was of interest, you might also like these:

            Tell A Friend Tell a Friend    View blog reactions   Bookmark    rss RSS Feed


TrackBack URL for this entry:

Listed below are links to weblogs that reference Blogs are dead (or, are dying). Or are they?:



tell_a_friend Tell a Friend About Mike's Blog

Creative Commons License 
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

My photos on
Mike Schaffner's items Go to Mike Schaffner's photostream

Free Subscriptions
  Free RSS Subscription

Free RSS Subscription

For An Email Of New Articles
Enter your email address:

Read On Your Mobile Device


Join the Conversation
Subscribe to Comments
  Free RSS Subscription

For New Comments Email
Enter your email address:

This is the personal blog of Michael W. Schaffner. The opinions expressed in this blog are soley mine and those of commenters. You should not infer that these opinions are the opinion of or have been endorsed by any current or former employer.

Please review the Privacy Policy.   I do love comments and trackbacks but I do reserve the right to remove any that don't comply with the Comments and Trackback Policy.  Rather than clutter up the front page with badges and statistics that are of little interest to anyone other than me I thought it would be best to establish a separate page for statistics and rankings.

Copyright © 2006, 2007, 2008, 2009 Michael W. Schaffner       You may copy or quote sections of this blog if you provide an attribution consisting of a reference to the Michael Schaffner and ''Beyond Blinking Lights and Acronyms" along with a hyperlink (if a web reference) to the blog posting.     

Creative Commons License 
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.