« Your Online Reputation Matters | Main | Keeping Data Safe From IT Snoops »

Is Social Media a Fad? Thu 08 Apr 10

I attended the Texas Technology Summit yesterday and one of the speakers was David Guthrie, CTO of PGi.  David gave a great presentation on "IT Innovations: What is the Future?"

He included the following YouTube video in the presentation which is rather thought provoking.  With over 1.7 million viewer to date the may be old news but I thought it very worthwhile especially in light of my post from yesterday on "Your Online Reputation Matters".

Interestingly enough I noticed that Andrew Davis, Chief Strategy Officer at tippingpoints lab posted a video response as shown below.

While Davis raises some valid points I'm reluctant to classify social media as a fad. In my opinion its use goes way beyond being a fad and I believe that it has the staying power to be much more than a fad. While Davis may be right in that social media may not become the centerpiece of your marketing strategy decades from now I believe it will certainly be an integral piece of it.

What are your thoughts?

            Tell A Friend Tell a Friend    View blog reactions   Bookmark    rss RSS Feed


TrackBack URL for this entry:

Listed below are links to weblogs that reference Is Social Media a Fad?:



tell_a_friend Tell a Friend About Mike's Blog

Creative Commons License 
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

My photos on
Mike Schaffner's items Go to Mike Schaffner's photostream

Free Subscriptions
  Free RSS Subscription

Free RSS Subscription

For An Email Of New Articles
Enter your email address:

Read On Your Mobile Device


Join the Conversation
Subscribe to Comments
  Free RSS Subscription

For New Comments Email
Enter your email address:

This is the personal blog of Michael W. Schaffner. The opinions expressed in this blog are soley mine and those of commenters. You should not infer that these opinions are the opinion of or have been endorsed by any current or former employer.

Please review the Privacy Policy.   I do love comments and trackbacks but I do reserve the right to remove any that don't comply with the Comments and Trackback Policy.  Rather than clutter up the front page with badges and statistics that are of little interest to anyone other than me I thought it would be best to establish a separate page for statistics and rankings.

Copyright © 2006, 2007, 2008, 2009 Michael W. Schaffner       You may copy or quote sections of this blog if you provide an attribution consisting of a reference to the Michael Schaffner and ''Beyond Blinking Lights and Acronyms" along with a hyperlink (if a web reference) to the blog posting.     

Creative Commons License 
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.