Making IT Better For Customers Wed 27 Oct 10
Three things to keep in mind when designing applications.
IT spends a lot of time trying to improve our system and the user interface, especially when they will be used by our external customers. Most of the time, we're pretty good at delivering easy-to-use applications. However, I recently came across two examples of how our systems can impact customer perception even when the customer doesn't use them, or when it is a minor utility application.
The first example was when I renewed two prescriptions. The pharmacy I use is a large national chain. It has online prescription renewal, and everything went smoothly. Shortly before I picked them up, I received an automated phone message that one of the prescriptions was delayed. This was a little off-putting since the pharmacy didn't say which one was delayed. It also struck me as strange that it ran out, as both were very common prescriptions.