IT departments are still skeptical of social networks, wikis and widgets
One of my favorite bloggers, Eric Brown, recently wrote a great post, "Web 2.0 in the Enterprise." He states that even though companies are using more Web 2.0 technologies, such as social networks and widgets, to reach employees and customers, there aren't a lot of successful implementations so far.
"Why are so many organizations failing at Web 2.0?" Brown wrote. His answer: "Poor technology strategy and a poor understanding of what value the available technologies can really bring to the company."
Based on that statement, I left a comment referencing some of my past columns [See "Why Companies Need Web. 2.0"] that suggested ways Web 2.0 could be used in the enterprise. I also stated that I believe IT would need to "sell" this concept within the enterprise.
How do you plan to sell Web 2.0 to IT? Let us know in the Reader Comments section.
Brown agreed and responded to my comment by saying, "If we sell it correctly, the enterprise should pick it up well."
However, he then went on to say something that gave me pause. "The problem is that I've found is many in IT don't understand the power of Web 2.0 and many are even scared of the technologies," Brown wrote. "I think we need to sell Web 2.0 into the IT groups, then sell it into the enterprise."
Wait a minute! We're the technology guys. We shouldn't need to sell technology concepts to our own. I mean, of all people, we get technology. Don't we?